Dreams by Snapchat

Overview of Dreams by Snapchat

Dreams by Snapchat is an avatar creation tool designed for mobile platforms, specifically iOS and Android. This feature allows users to create and experiment with various personas by generating unique AI-powered selfies based on their own images. By leveraging AI technology, users can transform their appearance into fantastical identities, such as mythical creatures or historical figures.

Creating Unique Avatars

Users can generate up to eight distinct selfies that reflect different identities. The process begins by uploading personal selfies to the app, which then utilizes a personalized generative AI model to create these avatars. This feature encourages creativity and self-expression, enabling users to explore a range of identities.

Social Interaction Features

Dreams by Snapchat also allows for social engagement, as users can include friends in their generated images. However, this feature requires that friends have opted into using the tool as well. This collaborative aspect enhances the social experience, making it more interactive and fun.

Accessing the Tool

To use Dreams, users can navigate to the Memories section of the Snapchat app, where a dedicated tab for Dreams is available. Initially, users are provided with eight complimentary avatar generation options. Additional creations can be unlocked through in-app purchases, allowing for further customization.

Availability and Language Support

Currently, Dreams by Snapchat is available in English and is being rolled out in phases, starting with users in Australia and New Zealand. The feature is expected to become accessible to Snapchat users worldwide in the coming weeks.